Chapter One

After reading Chapter one and listening to class discussions, i found it interesting how we are so hooked on media. Though after careful thinking, i realized how easy it was to stay hooked. People have adapted to new technology and it has become central to their lives. On any typical day, people come home after work or after school and immediately turn on their computers-check their social network updates at the same time they turn on the local news TV  while reading emails from their phone (for example). It could be that people enjoy virtual communication and connection more than the actual face to face time with their friends. I thought it funny how Apple coined the term"face time". Yesterday my coworker loudly exclaimed "YOU WANT FACE TIME? FORGET THE IPHONE. HERE'S SOME FACE TIME" while making an invisible circle around his face.

Perhaps the widespread availability and instant access of new technology contributes to our day to day dependency. It's everywhere. It's on your phone, on your tv and it's all over Times Square. This is our society at it's technological finest. My younger brother, age 10 (just turned), has more digital tricks up his sleeve than i do. It's a statement. It's foreshadowing the type of generation to come. His generation is brought up on this. A phone that has youtube, bbc radio news, facebook, farmville and facetime is not something new to him. It's "comforting". It hits close to home for him. Whereas my grandparents are simply startled and intimidated at this type of technology. 

The age of technological convergence rethinks every piece of technology that ever existed. It rethinks also, the way in which news or entertainment is brought forth to the public. We as consumers have become masters at handling new media. We have become more involved in the whole process. We have choices in the way we consume media. While ideas from company is being brought to us, we-as consumers-have also learned to use the same media technology to participate in the whole discussion. It's just interesting how technology has remodeled itself completely.