This chapter explores the culture of magazines through its early history and how it stands today. The magazine industry has risen in their popularity and development over the years through a number of factors. The first was that magazine distribution was good and widespread. They were able to reach a broad range of people and tell a single story. The second was that magazines served a purpose in unveiling and investigating on certain topics. Therefore it truly documented certain issues that early America went through.
Soon enough, magazines served other purposes. A purpose of informing people on certain topics of interest. It became more categorized and prevalent. Marketers found that women were bigger consumers. The industry then began catering to women. In that grew publications of fashion, home journals and other topics of interest developed from then on.
From that point, a new social reform took place. One in which people proactively educated themselves on topics of interest or politics, investigative reports. People were made to be socially aware of their surroundings because it was now readily available. At the same time with the special interest publication targeting women, it gave women the power to be the true consumers of their society. They were now ones who seeked out products that were featured in magazines.
Today, you can find a magazine that will cater to any topic. Just recently i saw a magazine dedicated to the topic of Marijuana. It was called "The High Times". There is just about a magazine targeted to every type of group.
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